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Title
Text copied to clipboard!Product Marketing Market Researcher
Description
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We are looking for a dedicated and analytical Product Marketing Market Researcher to join our team. The successful candidate will be responsible for studying market conditions to examine potential sales of a product or service. They will help companies understand what products people want, who will buy them, and at what price. This role involves producing marketing reports on competitors and market trends. Through careful research and analysis, the Product Marketing Market Researcher will help our company in marketing our products effectively.
Responsibilities
Text copied to clipboard!- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Perform valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties researches and implement best practices
- Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires
- Monitor and forecast marketing and sales trends
- Measure the effectiveness of marketing programs and strategies
Requirements
Text copied to clipboard!- Proven market research analysis experience
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Search engines, web analytics and business research tools acumen
- Knowledge of data warehousing, modelling and mining
- Adequate knowledge of data collection methods
- Working knowledge of data warehousing, modelling and mining
- Strong analytical and critical thinking
- BS degree in Statistics, Marketing or related field
- Experience in market research, marketing or related field
Potential interview questions
Text copied to clipboard!- What is your experience with market research?
- How do you handle large amounts of data?
- Can you describe a time when your research significantly impacted a company's product marketing strategy?
- What methods do you use for data collection?
- How do you ensure the accuracy of your data?