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Title
Text copied to clipboard!Search Engine Optimization (SEO) Specialist
Description
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We are looking for a Search Engine Optimization (SEO) Specialist to join our dynamic marketing team. The ideal candidate will be responsible for analyzing, reviewing, and implementing changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines. An SEO Specialist will develop content to include keywords or phrases in order to increase traffic to a website. They also test and implement testing various search engine marketing techniques, web site layouts, and advertising for search engine optimization. An understanding of search engine algorithms and ranking methods is essential for this role. The SEO Specialist will also analyze websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting, and serve as a liaison between various departments, including design, marketing, and IT teams. With the goal of increasing our online presence and improving our marketing and sales efforts, you will play a key role in increasing our website's visibility and engagement.
Responsibilities
Text copied to clipboard!- Review and analyze client sites for areas that can be improved and optimized.
- Prepare detailed strategy reports.
- Identify powerful keywords to drive the most valuable traffic.
- Run pay-per-click campaigns.
- Write powerful calls-to-action to convert visitors.
- Develop link building strategies.
- Analyze keywords and SEO techniques used by competitors.
- Keep updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines.
- Compile and present SEO guidelines.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Requirements
Text copied to clipboard!- Proven experience as an SEO Specialist or similar role.
- Experience with SEO reporting.
- Familiarity with relevant tools (e.g., Conductor, Screaming Frog, MOZ) and web analytics tools (e.g., Google Analytics, WebTrends).
- Experience with A/B testing and other testing metrics.
- Knowledge of HTML/CSS.
- Experience with website optimization tools.
- Strong organizational, time management, and analytical skills.
- Excellent verbal and written communication skills.
- Ability to work within a team and independently.
- Familiarity with WordPress or other content management systems.
Potential interview questions
Text copied to clipboard!- What SEO tools do you use and why?
- Can you describe your experience with developing an SEO strategy for a new website?
- How do you stay updated on Google's algorithm changes?
- What metrics do you use to measure SEO success?
- Can you give an example of a successful SEO project you worked on?
- How do you approach keyword research?
- What do you think is the most important factor in an SEO strategy?
- How do you evaluate your SEO tactics if the desired results are not achieved?
- What is your experience with mobile optimization?
- How do you balance SEO with user experience?