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Title
Text copied to clipboard!Web Content Specialist
Description
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We are looking for a Web Content Specialist to join our digital marketing team. This role is essential in ensuring that our website content is engaging, accurate, and aligned with our brand voice. The ideal candidate will have a strong understanding of content management systems, SEO best practices, and digital user experience. You will work closely with marketing, design, and development teams to maintain and improve our online presence.
As a Web Content Specialist, you will be responsible for creating, editing, and publishing content across various web platforms. You will ensure that all content is optimized for search engines and meets accessibility standards. You will also monitor website performance and user engagement metrics to identify areas for improvement.
This position requires excellent writing and editing skills, attention to detail, and the ability to manage multiple projects simultaneously. Familiarity with HTML, CSS, and web analytics tools is a plus. The successful candidate will be proactive, collaborative, and passionate about delivering high-quality digital content that enhances the user experience and supports business goals.
Key responsibilities include updating website pages, creating landing pages for marketing campaigns, ensuring content consistency across all digital channels, and collaborating with stakeholders to gather requirements and feedback. You will also be expected to stay current with industry trends and emerging technologies to continuously improve our content strategy.
If you are a creative thinker with a passion for digital content and a desire to work in a fast-paced, innovative environment, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Create, edit, and publish website content
- Ensure content aligns with brand guidelines and tone
- Optimize content for SEO and accessibility
- Collaborate with marketing and design teams
- Monitor website performance and user engagement
- Update and maintain content using CMS platforms
- Develop content strategies for new web pages
- Conduct content audits and recommend improvements
- Ensure consistency across all digital channels
- Stay updated on web content trends and best practices
Requirements
Text copied to clipboard!- Bachelor’s degree in Communications, Marketing, or related field
- 2+ years of experience in web content management
- Proficiency with CMS platforms (e.g., WordPress, Drupal)
- Strong writing and editing skills
- Knowledge of SEO and web accessibility standards
- Familiarity with HTML and CSS
- Experience with web analytics tools (e.g., Google Analytics)
- Excellent organizational and project management skills
- Ability to work independently and collaboratively
- Attention to detail and commitment to quality
Potential interview questions
Text copied to clipboard!- What CMS platforms have you worked with?
- Can you provide examples of content you've created?
- How do you ensure content is optimized for SEO?
- Describe your experience with web analytics tools.
- How do you handle tight deadlines and multiple projects?
- What strategies do you use to maintain content consistency?
- Have you worked with accessibility standards before?
- How do you stay updated on digital content trends?
- Describe a time you improved website performance through content.
- What is your process for conducting a content audit?
