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Title

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Content Creator

Description

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We are looking for a creative, dedicated individual to join our team as a Content Creator. The Content Creator's responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics, and promoting our content on social media. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business. Ultimately, you will help us reach our target audience by delivering both useful and appealing online information about our company and products.

Responsibilities

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  • Research industry-related topics
  • Prepare well-structured drafts using digital publishing platforms
  • Create and distribute marketing copy to advertise our company and products
  • Interview industry professionals and incorporate their views in blog posts
  • Edit and proofread written pieces before publication
  • Promote content on social networks and monitor engagement
  • Identify customers’ needs and recommend new content to address gaps in the company's current content
  • Measure web traffic to content (e.g. conversion and bounce rates)
  • Update our websites as needed
  • Ensure all-around consistency (style, fonts, images and tone)

Requirements

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  • Proven work experience as a Content Creator, Copywriter or similar role
  • Portfolio of published articles
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Excellent writing and editing skills in English
  • An ability to fact-check long-form content pieces
  • Time-management skills
  • Familiarity with SEO
  • BSc in Marketing, English, Journalism or relevant field

Potential interview questions

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  • What is your process for creating a piece of content?
  • How do you handle feedback and revisions?
  • What is your experience with SEO?
  • Can you describe a time when you used data to inform your content creation?
  • How do you handle tight deadlines?