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Title
Text copied to clipboard!Distribution List Coordinator
Description
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We are looking for a Distribution List Coordinator to join our team and take charge of managing our email distribution lists. In this role, you will be responsible for the creation, maintenance, and optimization of distribution lists to ensure the right messages reach the right audience at the right time. You will work closely with various departments to gather requirements, segment lists according to criteria such as demographics, engagement level, and past behavior, and ensure compliance with data protection laws. The ideal candidate will have a keen eye for detail, excellent organizational skills, and a deep understanding of email marketing strategies. You will also be expected to monitor and report on the effectiveness of email campaigns, making recommendations for improvements based on data analysis. This role is crucial for enhancing our communication strategies and ensuring our messages are both effective and efficient, ultimately contributing to our overall marketing and communication goals.
Responsibilities
Text copied to clipboard!- Create and maintain distribution lists for all email marketing campaigns.
- Segment lists based on demographic data, engagement levels, and other relevant criteria.
- Ensure compliance with all relevant data protection and privacy laws.
- Collaborate with marketing, sales, and other departments to gather list requirements.
- Monitor and analyze the performance of email campaigns to optimize list usage.
- Cleanse lists regularly to remove duplicates and incorrect information.
- Manage subscriber preferences and opt-ins/opt-outs efficiently.
- Develop and implement strategies for list growth and engagement.
- Provide regular reports on list performance, growth, and engagement metrics.
- Stay updated on the latest trends and best practices in email marketing and list management.
- Troubleshoot and resolve issues related to distribution lists.
- Collaborate with IT department to ensure seamless integration of distribution lists with CRM and other marketing tools.
- Conduct A/B testing on segmented lists to determine the most effective strategies.
- Assist in the development of email content and templates as needed.
- Ensure all email campaigns are sent in a timely and accurate manner.
- Provide training and support to team members on best practices for list management.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Business, or related field.
- Proven experience in email marketing or list management.
- Strong understanding of data protection and privacy laws.
- Excellent analytical and problem-solving skills.
- Proficiency in CRM and email marketing software.
- Strong organizational and project management skills.
- Ability to work independently and as part of a team.
- Excellent communication and interpersonal skills.
- Detail-oriented with a keen eye for accuracy.
- Ability to multitask and meet tight deadlines.
- Experience with A/B testing and email optimization strategies.
- Knowledge of HTML and email design principles is a plus.
- Familiarity with data analysis and reporting tools.
- Creative thinking and ability to strategize for list growth.
- Adaptability to changing technologies and marketing trends.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with managing email distribution lists?
- How do you ensure compliance with data protection laws in your list management practices?
- What strategies have you used in the past to grow an email list?
- How do you segment distribution lists and why?
- Can you give an example of how you improved the effectiveness of an email campaign?
- What tools and software are you familiar with for email marketing and list management?
- How do you handle opt-outs and manage subscriber preferences?
- Describe a challenging situation you faced with list management and how you resolved it.
- What metrics do you consider most important when analyzing the success of email campaigns?
- How do you stay updated with the latest trends in email marketing?