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Title
Text copied to clipboard!Email Marketing Specialist
Description
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We are looking for an experienced and result-driven Email Marketing Specialist to join our marketing team! As an Email Marketing Specialist, you will be responsible for developing and implementing our Email Marketing strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters. If you’re interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you. As an Email marketing specialist, your role is to reach customers through email campaigns and inform them about new products and events. Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our company updates.
Responsibilities
Text copied to clipboard!- Identify target audience and grow our email list
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Write newsletters including all company updates
- Upgrade our email templates using graphics, personalization and advanced features
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Create email databases for lead generation
- Analyze campaign performance and suggest improvements
- Report on sales revenue generated from email marketing efforts
Requirements
Text copied to clipboard!- Proven work experience as an Email marketing manager or Digital marketing specialist
- Hands on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Strong project management skills
- An ability to work under tight deadlines
- BSc degree in Marketing or relevant field
Potential interview questions
Text copied to clipboard!- What email marketing platforms have you used in the past?
- Can you describe a successful email marketing campaign you've run?
- How do you measure the success of an email marketing campaign?
- What strategies would you use to grow our email list?
- How do you ensure emails are mobile-friendly?