Text copied to clipboard!
Title
Text copied to clipboard!Fashion Marketing Manager
Description
Text copied to clipboard!
We are looking for a dynamic and experienced Fashion Marketing Manager to join our team. The successful candidate will be responsible for developing and executing marketing strategies to meet organizational objectives. This includes overseeing all marketing, advertising and promotional staff and activities. They will also be responsible for the analysis of customer research, current market conditions and competitor information, and for the development and implementation of new marketing strategies. The Fashion Marketing Manager will work closely with product development teams to define marketing materials and programs, manage a team of marketing professionals, develop pricing strategies, balancing firm objectives and customer satisfaction, and compile and evaluate research on the market's product requirements and identify market trends and opportunities.
Responsibilities
Text copied to clipboard!- Develop and implement marketing plans and projects for new and existing products
- Manage and coordinate all marketing, advertising and promotional staff and activities
- Conduct market research to determine market requirements for existing and future products
- Analysis of customer research, current market conditions and competitor information
- Develop and implement marketing plans and projects
- Monitor, review and report on all marketing activity and results
- Determine and manage the marketing budget
- Deliver marketing activity within agreed budget
- Develop pricing strategy
- Liaise with media and advertising
Requirements
Text copied to clipboard!- Degree in Marketing or Business
- 5+ years experience in all aspects of developing and managing marketing strategies
- Technical marketing skills
- Proven experience in customer and market research
- Relevant product and industry knowledge
- Experience with relevant software applications
- Excellent written and verbal communication skills
- Organization and planning
- Problem analysis and problem-solving
- Team-leadership
Potential interview questions
Text copied to clipboard!- What is your experience with fashion marketing?
- How do you stay updated on the latest trends in the fashion industry?
- Can you describe a marketing campaign you've run from start to finish?
- How do you handle negative feedback from a client?
- How do you manage your team to meet marketing goals?