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Title
Text copied to clipboard!Head of Online Marketing
Description
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We are looking for a dedicated and experienced Head of Online Marketing to lead our digital marketing team and elevate the company’s online presence to new heights. The role involves developing and implementing effective strategies to increase brand awareness, generate leads, and improve customer engagement through various digital channels such as social media, SEO, SEM, email marketing, and content marketing. You will work closely with sales and product teams to ensure marketing efforts align with overall company goals. As the Head of Online Marketing, you are expected to analyze data and market trends to optimize campaigns and budget usage, as well as lead and develop team members to maximize their potential. We value creativity, analytical skills, and strong communication abilities in this role. If you have a passion for digital marketing and want to help shape the future of our online presence, this is the perfect opportunity for you.
Responsibilities
Text copied to clipboard!- Develop and implement digital marketing strategies
- Lead and coach the marketing team
- Analyze campaign results and optimize efforts
- Collaborate with sales and product teams
- Manage budget and resources for digital marketing
- Monitor and improve SEO and SEM
- Plan and execute social media campaigns
- Create and approve content strategies
- Report results to management
- Stay updated on digital marketing trends
Requirements
Text copied to clipboard!- Relevant university degree in marketing or related field
- At least 5 years of experience in digital marketing
- Experience leading teams
- Strong knowledge of SEO, SEM, and social media
- Strong analytical and communication skills
- Experience with budget management
- Ability to work strategically and operationally
- Fluent in English and preferably Swedish
- Experience with marketing tools like Google Analytics and AdWords
- Creative and results-oriented
Potential interview questions
Text copied to clipboard!- Which digital marketing channels do you have the most experience with?
- How have you previously led and developed a team?
- Can you give an example of a successful campaign you have driven?
- How do you use data analysis to improve marketing efforts?
- Which tools do you use to measure campaign results?
- How do you handle budget constraints in marketing projects?
- How do you stay updated on new trends in digital marketing?
- Can you describe your experience with SEO and SEM?
- How do you collaborate with other departments to achieve common goals?
- What motivates you in the role of Head of Online Marketing?
