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Title
Text copied to clipboard!Inbound Marketing Generalist
Description
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We are looking for a dynamic, self-motivated individual with experience and skills in inbound marketing. The Inbound Marketing Generalist will be responsible for managing and executing our inbound marketing campaigns, including content creation, SEO, social media, and email marketing. The ideal candidate will have a strong understanding of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. This role involves working closely with the marketing team to attract site traffic, convert that traffic into new leads for the business, and nurture those leads to close into customers.
Responsibilities
Text copied to clipboard!- Develop and manage comprehensive inbound marketing strategies.
- Create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition.
- Optimize marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers.
- Create and manage the company’s social media profiles and presence.
- Develop and implement SEO strategies to increase site traffic.
- Analyze marketing data to develop insights and make recommendations on areas for optimization.
- Develop and manage various email campaigns, including the template designs, calls-to-action, and content used in email sends.
- Evaluate and improve the usability, design, content and conversion of the company website.
- Collaborate with internal teams to create landing pages and optimize user experience.
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing or a related field.
- Proven experience in inbound marketing.
- Solid knowledge of website analytics tools.
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
- Proficient in marketing automation systems.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
Potential interview questions
Text copied to clipboard!- What inbound marketing strategies have you used in your previous roles?
- How do you measure the success of your marketing campaigns?
- Can you describe a successful inbound marketing campaign you've executed?
- What marketing automation tools have you used?
- How do you stay updated with the latest marketing trends and tools?