Text copied to clipboard!
Title
Text copied to clipboard!Search Marketing Manager
Description
Text copied to clipboard!
We are looking for a Search Marketing Manager to join our team. The successful candidate will be responsible for planning, implementing and managing our SEO and SEM strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success. You will be working closely with the marketing and sales department. Your main goal will be to ensure that our content is search-engine friendly and optimized to increase our company’s profitability. You will also be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
Text copied to clipboard!- Plan, develop and implement our SEO strategy
- Work towards organic search optimization and ROI maximization
- Regularly perform thorough keywords research
- Identify key SEO KPIs
- Monitor redirects, click rate, bounce rate, and other KPIs
- Prepare and present reports regularly
- Identify our buyer persona to better target identified audiences
- Identify problems and deficiency and implement solutions in a timely manner
- Suggest improvements for process and productivity optimization
- Work with web developers and marketing teams to properly implement SEO best practices
Requirements
Text copied to clipboard!- Previous experience as an SEO Manager or similar role
- Knowledge of standard and current SEO practices
- Knowledge of HTML/CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
- Excellent communication skills
- Strong organizational and leadership skills
- Analytical mindset with numerical aptitude
- BSc/BA in Marketing, Business or related field
- Google Adwords certification is a plus
Potential interview questions
Text copied to clipboard!- What SEO tools are you familiar with?
- Can you describe your experience with Google Analytics?
- What strategies would you use to drive more traffic to our website?
- How do you stay updated with the latest SEO trends and techniques?
- Can you describe a successful SEO campaign you've worked on in the past?