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Title
Text copied to clipboard!Digital Marketing Associate
Description
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We are looking for a Digital Marketing Associate to join our team. The ideal candidate will be responsible for assisting in the planning, execution, and optimization of our online marketing efforts. This includes managing marketing databases, email campaigns, and display advertising campaigns. You will also be responsible for conducting market research, producing reports, and analyzing data to identify trends. You will work closely with the marketing team to develop and implement digital marketing campaigns, track their success, and optimize them based on their results. You will also be responsible for creating and managing content for our social media platforms, website, and other digital channels. The ideal candidate is a self-starter with a passion for digital marketing and a strong understanding of current marketing trends and techniques.
Responsibilities
Text copied to clipboard!- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Requirements
Text copied to clipboard!- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
Potential interview questions
Text copied to clipboard!- What digital marketing platforms are you familiar with?
- Can you describe a successful digital marketing campaign you've worked on?
- How do you stay updated on the latest trends in digital marketing?
- What metrics do you use to measure the success of a digital marketing campaign?
- How do you handle negative feedback or comments on social media?