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Title
Text copied to clipboard!Search Engine Marketing (SEM) Specialist
Description
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We are looking for a Search Engine Marketing (SEM) Specialist to manage all our pay-per-click (PPC) marketing activities. The SEM Specialist's responsibilities include tracking, reporting, and analyzing website analytics, PPC initiatives and campaigns, optimizing landing pages for search engine marketing, conducting keyword research to guide content teams, and executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns. You will manage campaign expenses, stay within budget, estimate monthly costs, and reconcile discrepancies. You will also produce reports for management (e.g. dashboards). Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).
Responsibilities
Text copied to clipboard!- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for search engine marketing
- Perform ongoing paid keyword discovery, expansion and optimization
Requirements
Text copied to clipboard!- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools
- Experience with website analytics tools
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
Potential interview questions
Text copied to clipboard!- What is your experience with search engine marketing?
- How do you stay updated with the latest trends and best practices in SEM?
- Can you describe your experience with website analytics tools?
- What is your approach to keyword research?
- How do you handle budgeting for SEM campaigns?
- Can you describe a successful SEM campaign you've managed in the past?
- What is your approach to A/B testing?
- How do you measure the success of an SEM campaign?