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Title
Text copied to clipboard!VP of Marketing
Description
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We are looking for a highly skilled and experienced VP of Marketing to oversee all marketing operations of our company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success. An excellent VP of Marketing is passionate about the art of marketing and has great knowledge for all things marketing. They can balance a practical mindset with a creative business acumen and lead people through complex marketing operations.
Responsibilities
Text copied to clipboard!- Develop and implement a cohesive marketing plan to increase brand awareness
- Set current and long-term goals for internal teams
- Design and review the Marketing department’s budget
- Build relationships with media and stakeholders through creative PR strategies
- Monitor all marketing campaigns and improve them when necessary
- Prioritize marketing projects and allocate resources accordingly
- Prepare regular reports and presentations on marketing metrics for the CEO
- Conduct market analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Forecast hiring needs for the Marketing department
Requirements
Text copied to clipboard!- Proven experience as VP of Marketing, Marketing Director or other senior role
- Demonstrable experience designing and implementing successful marketing campaigns
- Solid knowledge of SEO, web analytics and Google Adwords
- Experience with CRM software and digital marketing tools and techniques
- Strong leadership skills
- Excellent communications skills
- Strong analytical and project management skills
- Strategic mindset, with ability to make difficult decisions
- BSc degree in Marketing or relevant field
Potential interview questions
Text copied to clipboard!- What marketing strategies have you developed in your previous roles?
- How do you stay updated with the latest marketing trends?
- Can you describe a marketing campaign that you’ve developed and implemented that was particularly successful?
- How do you handle pressure and tight deadlines?
- What is your experience with SEO, web analytics and Google Adwords?