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Title
Text copied to clipboard!Digital Marketing Executive
Description
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We are looking for a Digital Marketing Executive to join our dynamic team and help us reach our digital marketing goals. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products and/or services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. A successful candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing executives will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. This role requires a high level of creativity, attention to detail, and project management skills.
Responsibilities
Text copied to clipboard!- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organization’s website
- Write and optimize content for the website and social networking accounts
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts, and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
- Work on printed material to supplement online products
- Attend product launches and networking events
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Digital technologies, or relevant field
- Proven experience as a Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM
- Working knowledge of ad serving tools
- Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced, deadline-driven environment
Potential interview questions
Text copied to clipboard!- How do you stay updated with the latest digital marketing trends?
- Can you describe a successful digital campaign you managed? What was your role?
- How do you measure the success of your digital marketing efforts?
- What do you think is the biggest challenge facing digital marketing today?
- How do you prioritize your digital marketing tasks?
- Can you explain the difference between SEO and SEM?
- What experience do you have with paid advertising, such as PPC or sponsored content?
- How would you improve our company's social media presence?
- What tools do you use for tracking and analyzing website traffic?
- How do you approach A/B testing for a marketing campaign?