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Title
Text copied to clipboard!Online Marketing Executive
Description
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We are looking for a dynamic and creative Online Marketing Executive to join our team. The ideal candidate will be responsible for developing and implementing our online marketing strategy to increase our online presence, improve our marketing and sales efforts, and increase profitability. You will be working closely with the marketing and sales departments to achieve our marketing goals and objectives, such as communicating the value of our products to customers, tracking customer feedback, and representing the company at industry events and conferences. You will also be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI. Your role will involve managing online brand and product campaigns to raise brand awareness, improving the usability, design, content, and conversion of the company website, and tracking conversion rates and making improvements to the website.
Responsibilities
Text copied to clipboard!- Develop and implement SEO and PPC strategies
- Innovate and present new marketing platforms and strategies
- Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success
- Forecast marketing campaign growth and ROI for marketing campaigns
- Manage email and social media marketing campaigns
- Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to company pages
- Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing or relevant work experience
- Experience in digital marketing
- Experience in website optimization, A/B and multivariate experiments
- Knowledge of HTML, CSS, and JavaScript
- Solid understanding of e-commerce, PPC, SEO & SEM
- Knowledge of social media and analytics software
- Working knowledge of ad serving tools
- Experience with customer service and account management
- Excellent verbal and written communication skills
- Strong analytical skills
Potential interview questions
Text copied to clipboard!- What digital marketing platforms have you used in the past?
- Can you describe a successful marketing campaign you have run in the past?
- How do you stay updated with the latest digital marketing trends?
- Can you describe a time when you had to overcome a significant obstacle on a job?
- How do you handle negative feedback from a client?
- How do you evaluate success?
- Describe a time when you had to juggle multiple projects at once. How did you organize your time?
- What is your experience with SEO and SEM?
- What is your experience with social media marketing?
- What is your experience with content marketing?