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Title
Text copied to clipboard!Content Marketing Coordinator
Description
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We are looking for a creative and organized Content Marketing Coordinator to join our team. The ideal candidate will be responsible for creating, improving, and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices. You will be an experienced professional with demonstrable creative writing skills. As a Content Marketing Coordinator, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you.
Responsibilities
Text copied to clipboard!- Develop content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Create and publish engaging content
- Edit, proofread and improve writers’ posts
- Liaise with content writers to ensure brand consistency
- Optimize content according to SEO
- Use content management systems to analyze website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar and ensure content team is on board
- Stay up-to-date with developments and generate new ideas to draw audience’s attention
Requirements
Text copied to clipboard!- Proven work experience as a Content marketing manager
- Proficiency in MS Office and WordPress or other Content Management Software
- Understanding of web publishing requirements
- Editorial mindset with an ability to predict audience preferences
- Hands on experience with SEO and web traffic metrics
- Expertise in social media platforms
- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
- BSc degree in Journalism, Marketing or relevant field
Potential interview questions
Text copied to clipboard!- What strategies would you use to generate leads?
- How do you handle negative feedback from online users?
- What channels do you think are most effective for content marketing?
- How do you measure the success of your content marketing strategy?
- Can you describe your experience with SEO and web traffic metrics?